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The rapid rise and fall of ghost kitchens
  + stars: | 2024-04-14 | by ( Kenneth Niemeyer | ) www.businessinsider.com   time to read: +4 min
Ghost kitchens are restaurants with no storefront and no seating that customers never see and which only do delivery. Several influencers and celebrities have used ghost kitchens to produce their own lines of food, like YouTuber Jimmy Donaldson, known online as Mr. AdvertisementAnd as quality issues and late delivery times worsen, some ghost kitchens are starting to see legal challenges. Cracker Barrel also opened its own virtual restaurant using CloudKitchens, another ghost kitchen group, according to Restaurant Business. The company owns three virtual brands, Banda Burrito, The Meltdown, and Burger Den.
Persons: , Jimmy Donaldson, Burger, Noah Schnapp, It's, TenderFix, Brinker, Kevin Hochman, Donaldson, MrBeast, Travis Kalanick, Kelli Valade Organizations: Service, Business, The New York Times, Kroger, Times, Restaurant Business, Banda, Denny's
Thousands of virtual brands continue to flood delivery apps like Uber Eats, DoorDash, and Grubhub. IHOP is launching a third delivery-only brand – a chicken menu by a "Stranger Things" star. Partnering with Noah Schnapp and Nextbite were a seamless fit to meet the consumer target for our newest Virtual Brand." Stranger Things star Noah Schnapp helped create a virtual chicken menu for IHOP. Nextbite's other celebrity-backed virtual brands include Packed Bowls by Wiz Khalifa and 'Wichcraft sandwiches by Tom Colicchio.
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